Multi award winning tech giant seeks Digital Marketing Manager to drive customer growth

Hull based IT service provider Giacom are expanding their marketing team with a talented Digital Marketing Manager to help them continue their customer growth and acquisition journey.

They now have over 100 employees, a fantastic office environment just outside of Hull whereby employees can embrace a flexible work model. Giacom are passionate about the local community and connecting with the people in it and are proudly sponsor of Hull City Football Club.

Giacom provide cloud services to over 3500 IT companies who support the thousands of small businesses across the UK and have gained significant recognition for this by being voted in the Top 50 fastest growing companies for fifth year running in the Tech category.

Their real sweet spot being Microsoft based products such as Microsoft 365, Exchange Online, Azure Virtual Desktop to name a few. They have also recently become a major partner for world leading software security business Sophos.

Great Company

Giacom have won various industry awards and are one of Yorkshires fastest growing companies. Established for over 20 years and after a successful period as a PE backed company, they have recently been acquired by the large privately owned technology conglomerate DWS making it a very exciting time to join.

Working as part of the wider marketing team the Digital Marketing Manager will develop and manage the strategy for customer journey, marketing automation, online spend and ultimately be responsible for increasing the number of high value customers.

The Opportunity: Digital Marketing Manager

This is an excellent opportunity for an experienced digital marketing manager to join Yorkshire's fastest growing company. This role will report in to the Head of Marketing and be well rewarded in terms of renumeration with progression and development within a fast paced high growth environment.

Key responsibilities:

Drive customer acquisition through a diverse range of digital channels - maintaining and constantly optimising for maximum impact.
Develop & deliver targeted campaigns across digital marketing channels, integrating with offline activity where appropriate
Own all acquisition, activation and new customer marketing automation workflows
Analyse data from multiple sources in order to accurately report on acquisition activity to the business as well as use findings to improve channel performance.
Generate data-driven hypotheses and execute experiments throughout the prospect to activated customer funnel - identifying insights and key opportunities for improvement.
Optimise web analytics and business intelligence tools to better understand customers and exploit those insights in marketing campaigns.
Manage budgets and report on acquisition campaign ROI.
Manage change throughout the business to ensure lead generation is a priority

Great Benefits

As you would expect the package and benefits for Giacom are fantastic:

Salary depending upon experience £30,000-£35,000
Annual bonus
Hybrid work model
25 days annual leave plus bank holidays
Pension scheme
Private medical
Fantastic offices which include a games and social area
Opportunity to develop a career in a high growth technology environment

Ready to take the next step?

You can learn more about the role and apply by clicking "apply", alternatively for more information and a full outline of the role, call Sam Horton on 01482 628808 or email sam@emmersonkitney.co.uk.

All direct or third party applications will be sent to Emmerson Kitney who are managing this vacancy for the client